answersLogoWhite

0

Every radio station is a business. It sells a product and experiences profit and loss, just like any

other business.

The product it sells is: Ears. It sells ears to department stores, fast food restaurants, telephone

companies, companies that manufacture cars, sell cars, rent cars, insure cars, paint cars, or fix

cars, plus furniture stores, soft drink bottlers, banks, clothing companies, breweries, shoe stores ...

anybody who has anything to sell you, and wants to tell you about what they're selling. They pay

the radio station, and the radio station lets them borrow your ears for 10 seconds, 30 seconds,

60 seconds ... depending on how much time they pay for ... and they use that time to tell you

all about what they're selling and why you really need it.

The more ears the radio station controls, the more they can charge for each minute of "commercial"

time. And that's the reason that the radio station wants everybody to think they're the best one,

and wants to have the most ears listening to them.

They don't get a dime from government. They paythe government big bucks for the license

they need before they're permitted to operate a radio station. The reason they're willing to

pay for it is that once they have a radio station, they can make so much more money off the

commercial advertisers ... as long as they can round up enough ears to sell.

The exact same story goes for TV stations. The only difference is: They sell eyes, not ears.

User Avatar

Wiki User

15y ago

What else can I help you with?

Continue Learning about Music & Radio

Why are there advertisements on local radio stations?

Because the purpose and reason for being of a radio station is to earn money for its owners and shareholders. -- It earns money by selling a product. -- Its customers are its advertisers. -- It sells them access to the ears of its audience, in blocks of 30 or 60 seconds.


How much money does a radio dj make a year?

The annual salary of a radio DJ can vary widely depending on factors such as experience, location, and the size of the radio station. On average, a radio DJ in the United States can earn between $30,000 and $80,000 per year. High-profile DJs at major stations or in large markets may earn significantly more, sometimes exceeding $100,000 annually. Additionally, benefits and bonuses can also influence overall compensation.


How much does a botswana radio dj earn?

The earnings of a radio DJ in Botswana can vary widely depending on factors such as experience, the size of the station, and location. On average, a radio DJ might earn between 5,000 to 15,000 BWP per month, but this can increase for those with more experience or working at larger stations. Additionally, popular DJs may earn extra income through endorsements, events, and other media engagements.


Does public radio earn money?

Public Radio neither "earns" money nor "makes" money. They are non-profit. When they mention a corporation they are acknowledging a contribution. You do not hear commercials. There is no request to call the ABC Carriage company and try out their latest beer wagon that halls 48 barrels to 21 saloons for just 1 1/2 bails of hay.Their income derives from contributions from the government, foundations, companies, and their listeners.


What is the purpose of commercial radio?

The purpose of commercial radio is to earn profit for its stockholders, by selling a product to its customers. The sellers are the owners of the radio station. The customers are the commercial advertisers whose messages are broadcast on the station. The product that they buy is the ears and attention of the station's audience.

Related Questions