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Radio ratings come from a service called Arbitron which has been ranking radio stations for years. The specific methods they have used have changed over the years, but it basically involves conducting radio surveys among different types of people in various regions of a listening area, and then using the results of the surveys to determine what percentage of the population is listening to a specific station, and at what times. As a very simplistic example of how it works, if they survey 100 people in Brooklyn, NY and 10 of them listen to the oldies station regularly, they can therefore draw the conclusion that 10% of the population in Brooklyn listens to the oldies station regularly. I've always found the whole Arbitron system to be flawed due to the fact that it's really only a guessing game and the majority of actual radio listeners are never really asked about their radio preferences. I could go out and convince every single person in my entire town to start tuning in to a new radio station, and the station could get thousands of new listeners just in my town, but if no one in my particular town gets surveyed by Arbitron, the station's ratings will not go up at all.

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