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They come in different sizes.

Standard are 10x24, 12x24, 14x48, and 16x60.

Billboards can be all different sizes, for example we have, 12x20's, 10'6x36, 12x40...

More info:

jerseyoutdoor.blogspot.com/2010/11/how-much-do-billboards-cost.html

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