What are the advantages and disanvantages of using the radio?

Answer 1

Radio

Advantages

• A universal medium. Can be enjoyed at home, at work, and while driving. Most people listen to the radio at one time or another during the day.
• Permits you to target your advertising dollars to the market most likely to respond to your offer.
• Permits you to create a personality for your business using only sounds and voices.
• Free creative help is ususally available.
• Rates can generally be negotiated.
• Least inflated medium. During the past ten years, radio rates have gone up less than other media.

Disadvantages

• Because radio listeners are spread over many stations, to totally saturate your market you have to advertise simultaneously on many stations.
• Listeners cannot refer back to your ads to go over important points.
• Ads are an interruption to the entertainment. Because of this, radio ads must be repeated to break through the listener's "tune out" factor.
• Radio is a background medium. Most listeners are doing something else while listening, which means your ad has to work hard to be listened to and understood.
• Advertising costs are based on ratings which are approximations based on diaries kept in a relatively small fraction of a region's homes.

Answer 2

The advantages of producing your own radio show is that you have only your own guidelines to follow. The disadvantages of producing your own show is that you may endure many fees associated with licensing.

Answer 3

A major down side to radio advertising is that it usually local, another down side is that with modern technology like the iPod people have an alternative to the radio. A positive side to radio is that it in inexpensive and it has a large target audience; like in curtain restaurants they will play a radio station

Answer 4

Radio waves are very useful to our society. They help us to send and receive

information such as pictures, music and text. However, radio waves can have a

detrimental effect on our health. Exposure to radio waves can cause cancer after

long periods of time.

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There is a lot of rumor, suspicion, and urban myth, but no evidence, that

exposure to radio waves can cause cancer after long periods of time.

Answer 5

The advantages and disadvantages of radio waves depend upon its context.

The advantages are:

1. Radio wave has a low cost of setup and for communication the radio wave devices are available at low cost.

2. For less data transmission like only the commands to smart devices, it is useful.

3. The radio waves can travel through ionosphere reflection, so it doesn't need a line of sight communication.

The disadvantages are:

1. It has no security added. We have to add some extra codes for security purposes which is creating redundancy in data.

2. Harmful to the human body

3. Affected by clouds, light and fading effect

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Answer 6

radio: it is efficient and anyone can here it.

Answer 7

it is super duper efficient and any one can hear it super duper well

Answer 8

Listen to up to date weather reports i guess vs not being able to hear a siren???

Answer 9

Easy to operate