What are the aims of a local radio station?

Answer 1

The primary objective of a local radio station is to select, organize and present its program format in such a way as to build loyalty among the greatest possible number of local listeners. The motive behind this objective is to compile numbers in the audience ratings surveys that will allow the station to sell the greatest number of advertising minutes at the highest average price, and ultimately earn the greatest financial return for the station's owners and investors.

Answer 2

To provide entertainment/information to its listeners. The radio was originally invented to transfer different reports across vast areas in very little time. Over the years it has evolved to transmit music as well. The radio is now used to entertain vast amounts of people in otherwise 'disconnected' areas. Radio is available worldwide as there are countless radio stations with massive amounts of listeners.

Answer 3

The primary function of a radio station is to make money for its owners / stockholders.

It does that by offering commercial advertisers access to the ears of its listeners.

The more listeners the station has, the more advertisers there are who want to

buy time on that station, and the more they're willing to pay for it. So the competition

for the radio audience in any one metropolitan area is fierce, and each station uses

news, information, entertainment, music, shock jocks, local interest, etc. to attract

as many listeners as possible to its programs.

The FCC imposes no limit on the number of commercial minutes a station can insert

into its 'programing'. There was a limit on commercial time for many years, which was

voluntary, and subscribed to by most commercial broadcasters in the US. They

no longer subscribe to it, the limit has pretty much evaporated, and commercial

broadcasters are now free to carry as much commercial advertising as they want

and are able to carry before the audience begins to notice and tune away.

Answer 4

Advertising, news broadcasting, and entertainment.