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Its your voice which holds the fort in radio .In television your looks and other footage can support you but not so in radio. Your voice plays a vital role. your every thought ,expression, words ,emotions all reflect in your voice. in order to hold your audience whom you cannot see its just your voice that lures the audience and keeps then glued to your station. mind you its the magic of your voice which gives an identity to a station and the program you are putting on air. the content of the program is secondary.

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