answersLogoWhite

0

SERVQUAL is a widely used tool for assessing service quality by measuring the gap between customer expectations and perceptions across five dimensions: tangibles, reliability, responsiveness, assurance, and empathy. Developed by A. Parasuraman, Valarie Zeithaml, and Leonard Berry in the late 1980s, it aims to identify areas for improvement in service delivery. The instrument typically involves a structured questionnaire where customers rate their expectations and actual experiences, allowing businesses to pinpoint service deficiencies and enhance customer satisfaction.

User Avatar

AnswerBot

16h ago

What else can I help you with?

Related Questions

What are some of the flaws of Servqual?

SERVQUAL is a service quality framework to determine the quality of a particular service. It's main disadvantage is that the qualities presented are not entirely universal.


What is SERVQUAL and when was it first invented?

1985- Parsuraman et al-1985.A Conceptual model of service quality and its implications for future research. Journal of marketing. 49 (fall) 41- 50


Who is father of service marketing?

Father of Services Marketing - Prof. Dr. Philip Kotler.Whereas, Zeithaml, Parasuraman & Berry had equally contributed in the field of Services Marketing, with the Services Gap theory a.k.a. SERVQUAL.


An instrument that causes air to vibrate is called what?

a musical instrument? a wind instrument? a string instrument? a percussion instrument?


What is secondary instrument?

A secondary instrument is a instrument whose sound is in comparison to the main instrument. It also can be a back up instrument.


What classified instrument is a saxophone?

It is a brass instrument.


Is clarinet a wind instrument?

Yes, any instrument that you blow through is a wind instrument.


Is a trombone a brass instrument?

yes, it is a low brass instrument, but it is an instrument.


Is horseradish an instrument?

Mayonnaise is not an instrument. Horse radish is NOT an instrument either.


What is a instrument that starts with w?

The whistle is a musical instrument. The washboard is a musical instrument.


Is the clarinet a woodwind or brass instrument?

The clarinet is a woodwind instrument, not a brass instrument.


Is the flute a brass instrument?

No, the flute is not a brass instrument. It is actually a woodwind instrument.