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A pledge drive is a period of fundraising (that usually lasts for a few days or a week) most often used by public broadcasting stations (such as PBS on television and NPR on radio). Guests, current members, and others usually explain why the station is so important in their lives and then ask others to join or renew memberships by calling in or donating online. There are often incentives for joining or renewing at a certain level/amount--for instance, if you pledge $50, then you will receive a T-shirt. Pledge drives usually occur at least twice a year and sometimes three or four times.

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10y ago

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