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Basically, the listeners, who are the patrons.
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Another contributor has a different view:
Not at all. There's no business agreement or transaction between a radio station
and its listeners. The customers of a radio station are its advertisers. The advertiser
pays the radio station, and the radio station delivers the ears of the listeners to the
advertiser.
The business transaction takes place between the advertiser and the operator of the
radio station. The listener is the product that the customer buys.
Wiki User
∙ 12y ago
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