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Who does the cool guitar riffs in those car ads and other commercials on TV?
Wiki User
∙ 12y ago
i saw a car commercial with a riff from godsmack's bad religion
i think the get the rights for songs and use them
A guitarist by the name of Jeff Fiorentino from Los Angeles has done probably 100 or more of some of the more classic catchy riffs you might be thinking of stretching back into the mid 1980's all the way up to the present. Obviously other players have done many also but Jeff Fiorentino is pretty well known in the industry for his catchy hooks. If it has an Eddie Van Halen meets Eric Clapton vibe to it it's probably got the Jeff Fiorentino stamp on it.
You can find Jeff Fiorentino online, he has a fantastic guitar lesson website where he actually produces music and gives lessons on various styles and on the riffs and solos and stuff. He's done a lot to give back. The site is called jfrocks.com http://www.jfrocks.com You can copy that in your browser I guess.
I mean that's the quick answer because I know you mentioned car ads and Jeff was the guy who back in 1992 did the Carmaro ad. The one that winds down the road with a cool slide guitar riff that sounds like Van Halen on acid. That's his style and those types of riffs if you hear them in ads are in a lot of cases Jeff Fiorentino's work. Jeff also does some backgrounds for ESPN. The sports wrap up music and such.
Other big names that have done many ads and background music include of course the mighty Steve Lukather and Marty Friedman does a lot of this type of work now too I'm told.
Wiki User
∙ 12y ago
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