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He was the best singer, so the group decided to make him the lead so their music would sound as good as possible.

Answer:

Michael Jackson was an adorable child who could dance, and had a child's high pitched voice.

Joe Jackson decided he could use those things to promote the group. Also, at the time the Jackson 5 came out, there were a lot of Brother/Sister groups like the Carpenters, Donnie and Marie, etc. Having a cute kid out front set them apart from the rest.

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