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Most clothing lines target women primarily due to the larger market demand and purchasing power women hold in the fashion industry. Women tend to shop more frequently and are often more influenced by trends, leading to higher sales volumes. Additionally, many brands focus on creating a diverse range of styles and fits for women, recognizing the importance of fashion in their self-expression. Lastly, targeting women allows brands to capitalize on the emotional and social aspects of shopping, which can drive brand loyalty and repeat purchases.

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1w ago

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