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The single word answer is: Speculation. People buy scarce items hoping they will become valuable in the future. Gold is scarce considering only 2% of all gold that exists in the earth has been dug up. With that in mind, consider the people who bought gold in 2001 when it cost about $270 per ounce. They speculated gold prices would increase over time. Their speculation earned them an increase in price of about 518%, and they made $1150 for each ounce they bought. That is a huge increase. So buying scarce items now just might these people rich, or at least they will make some increase on their speculation.

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Q: Why do people want to buy scarce items?
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