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It's good marketing. To be successful at that level, recording artists must attract and hold public attention. It is a constant process, because once you stop getting publicity, you can be quickly pushed aside by other acts. The stage image--hair, clothes, makeup and props--must be kept visible at all times and must be constantly changing to hold the interest of the media and, through them, the public.

Lady Gaga has consciously studied the theory and process of making, marketing and presenting performance art. One should not infer that her personal persona is anything at all like the public image she portrays.

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14y ago

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