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It's the prelude from Suite for Cello #1 in Gmajor by J.S. Bach, performed by Robert Burkhart, a New York cellist.

(This is Yo Yo Ma's signature piece, but he is not the artist on this commercial.)

[Addition: I love, love, love this piece. In addition to Yo Yo Ma's performance, it's worth checking out Pablo Casals - a very different, rawer feel. Also, Andre Segovia did an achingly beautiful version (on guitar).]

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