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Viral lift refers to the increase in user acquisition or engagement that occurs when existing users promote a product or service to new potential users, often through word-of-mouth or sharing on social media. This phenomenon can create exponential growth, as each new user may further share the product with others. Viral lift is a key metric for evaluating the effectiveness of marketing campaigns, particularly in digital platforms. Ultimately, it highlights the power of network effects in driving user growth.

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1mo ago

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