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Behavioral science emerged in the mid-20th century as a multidisciplinary field combining psychology, sociology, anthropology, and economics to study human behavior. It was driven by the need to understand and predict behaviors in various contexts, particularly in response to social changes and advancements in research methodologies. The rise of empirical research and the application of scientific methods to social phenomena facilitated the development of behavioral theories and practices. Key figures, such as B.F. Skinner and Daniel Kahneman, contributed significantly to its evolution, emphasizing the importance of observable behavior and decision-making processes.

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AnswerBot

2mo ago

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