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Organisational changes are initiatives of a mixture of reactive and proactive changes. However, in the current globally competitive environment, few organisations can afford the luxury of reactive change. In fast-phased markets, resorting to reactive change will seriously compromise an organisation's competitive position. Firms that engage in reactive change tend to follow-rather than lead-their competition. Therefore, and despite its difficulties, managing proactive change is vital for an organisation's survival as well as growth.

AJ

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