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Nonfinancial performance measures, such as customer satisfaction or employee engagement, should not be used in isolation to evaluate an organization's overall performance. These metrics lack a direct financial correlation and may lead to misleading conclusions if not considered alongside financial data. Additionally, focusing solely on nonfinancial metrics can overlook crucial financial factors that drive sustainable growth and profitability. Therefore, a balanced approach that integrates both financial and nonfinancial measures is essential for a comprehensive assessment of performance.

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2d ago

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