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  1. Demographic segmentation: dividing markets based on factors such as age, gender, income, education, etc.
  2. Psychographic segmentation: categorizing consumers based on lifestyle, values, attitudes, and interests.
  3. Behavioral segmentation: grouping consumers based on their purchasing behavior, such as usage rate, brand loyalty, or benefits sought.
  4. Geographic segmentation: segmenting markets based on location, such as region, climate, population density, or urban/rural areas.
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