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product,place,promotion,price

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What is controllable elements in marketing?

Controllable elements in marketing, often referred to as the marketing mix, include the 4 Ps: Product, Price, Place, and Promotion. These elements can be adjusted and managed by marketers to effectively meet consumer needs and achieve business objectives. By strategically modifying these components, companies can influence consumer behavior, enhance brand positioning, and respond to market changes. Ultimately, controlling these elements allows businesses to create a tailored marketing strategy that maximizes impact.


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What is another word for marketing mix?

Another word for marketing mix is the "4 Ps," which stands for Product, Price, Place, and Promotion. This term encapsulates the key elements that businesses use to strategize and implement their marketing efforts. The concept can also be referred to as the "marketing strategy" or "marketing framework."


What is marketing mix And seven p's of marketing?

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What are the 4 piece in marketing?

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What are the 4 c's in marketing?

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Who first coined the expression marketing mix?

The term "marketing mix" was first coined by Neil Borden in the 1950s. Borden, a professor of advertising, introduced the concept in a 1964 article, where he described it as a combination of various marketing elements and strategies to effectively reach and satisfy customers. The marketing mix concept later evolved into the well-known 4 Ps: Product, Price, Place, and Promotion.


What are the 72p in marketing mix?

The marketing mix is traditionally defined by the 4 Ps: Product, Price, Place, and Promotion. However, the extended marketing mix for services includes three additional Ps: People, Process, and Physical evidence, totaling 7 Ps. In some frameworks, additional elements such as Packaging, Positioning, and Performance are included, leading to concepts like the 72 Ps, which encompass a broader range of marketing strategies and considerations. These elements collectively help businesses create, communicate, and deliver value to their customers.


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