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The six stages of the Butler model are exploration, involvement, development, consolidation, stagnation, and decline or rejuvenation. In the exploration stage, a destination is discovered by a few adventurous travelers. The involvement stage sees an increase in visitor numbers and tourism infrastructure begins to develop. Development involves rapid tourism growth and increased investment. Consolidation is when the destination becomes popular and well-established. Stagnation occurs when visitor numbers level off and the destination may become overdeveloped. Finally, decline or rejuvenation happens when the destination either loses popularity or takes steps to revitalize and improve its tourism offerings.

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