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•Range of fonts

•Colours

•Headings

•Map (sometimes with key)

•Bullet points

•Good adjectives + verbs

•Opening times

•Slogan

•Exaggeration

•Memorable images

•Contact details

•Directions

•Opening times

•Play on words

•Alliteration

•Rhyming words

•Text split into sections

•Vouchers/bargains

•Range of connectives (VCOP)

•Personal recommendation

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16y ago

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