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Proton Holdings Berhad operates within an oligopolistic market structure, primarily in the automotive industry in Malaysia. In this environment, a few key players dominate the market, competing on factors such as price, product features, and brand loyalty. Proton's strategy often involves collaboration with other manufacturers, like Geely, to enhance its competitive edge. Additionally, government policies and regulations play a significant role in shaping the market dynamics for Proton.

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10mo ago

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