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Tiffany & Co. employs a differentiation strategy by offering unique and high-quality luxury jewelry and accessories that set them apart from competitors. They focus on creating a distinct brand image associated with luxury, elegance, and sophistication to target a niche market of affluent customers willing to pay a premium for their products. This strategy helps Tiffany & Co. build a loyal customer base and maintain a competitive advantage in the luxury jewelry industry.

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1y ago

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