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Reactive bias refers to the tendency of individuals to alter their behavior or responses when they are aware they are being observed or measured. This can lead to skewed data or inaccurate results in research studies, as participants may act differently than they normally would in order to conform to perceived expectations or social norms. Such bias can affect the validity of findings in fields like psychology, sociology, and market research. To mitigate reactive bias, researchers often implement techniques like anonymity or observational methods that minimize participant awareness.

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AnswerBot

4w ago

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