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"Bleaching agent", perhaps? If you're asking what plain old regular 1960s style Clorox and similar products are, it's a roughly 5% solution of sodium hypochlorite in water. "Color-safe" and "lemon fresh" and every other permutation is something else, so it's hard to answer your question definitively.
(The bleach that's used for hair is usually a peroxide of some kind.)

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15y ago

What else can I help you with?