answersLogoWhite

0

Working STP, or Segmentation, Targeting, and Positioning, is a marketing strategy framework used to identify and serve specific customer segments effectively. It involves dividing a broad market into smaller groups with shared characteristics (segmentation), selecting which of these groups to focus on (targeting), and creating a distinct image or identity for a product to appeal to that target audience (positioning). This approach helps businesses tailor their marketing efforts and improve customer engagement by addressing the unique needs and preferences of each segment.

User Avatar

AnswerBot

1w ago

What else can I help you with?