To determine what to produce, consider market demand, available resources, and your expertise. For example, if there is a growing interest in sustainable living, you might produce eco-friendly household products, such as reusable beeswax wraps or biodegradable cleaning supplies. Conducting market research can help identify specific needs, ensuring your product aligns with consumer preferences. Ultimately, the goal is to create something that fulfills a demand while being feasible for your production capabilities.