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In the product diffusion game, the losers are typically late adopters who miss out on the initial benefits and value that early adopters experience. These individuals or groups may face higher prices, limited access to the product, or a lack of social validation. Additionally, companies that fail to innovate or adapt to market changes can also be considered losers, as they may lose market share to more agile competitors. Ultimately, those who resist or delay adoption may find themselves at a competitive disadvantage.

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