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Victor Vroom (1932-) developed the expectancy theory, which suggests expectancy is the perceived probability that a certain effort or performance will result in the achievement of a particular goal.

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Who invented the language expectancy theory?

The language expectancy theory was developed by Allan Paivio and Miles Tversky in the mid-1970s. It proposes that readers have certain expectations based on their knowledge of language that influence how they interpret text and process information.


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