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In tourism, products are often experiential and subjective, making information crucial for consumers to make informed choices. Unlike tangible goods, which can be evaluated through physical inspection, tourism products rely heavily on reviews, descriptions, and imagery to convey value and quality. Furthermore, the intangible nature of experiences means that potential travelers seek detailed information to understand what to expect, thus reducing uncertainty and enhancing satisfaction. This need for information ultimately drives demand for transparency and marketing in the tourism sector.

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What are the major industries of Kenya?

The major industries in Kenya include agriculture, tourism, manufacturing, and services. Agriculture is a significant contributor to the economy, with products such as tea, coffee, and flowers being key exports. Tourism plays a crucial role in generating foreign exchange earnings, while manufacturing is diverse and includes sectors such as food processing, textiles, and construction materials. Additionally, services like financial services, information technology, and telecommunications are growing sectors in the Kenyan economy.


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Related Questions

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Consumptive tourism involves tangible products extracted from the natural environment. ex: fishing


Why is the tourism product intangible?

Tourism products are intangible because there is no transfer of ownership of goods is involved as compared to a tangible product like a refrigerator. In tourism, certain facilities are made available for a specified time and for a specific use.


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Tourism is considered both a tangible and intangible product because it encompasses physical elements and experiences. The tangible aspects include accommodations, transportation, and landmarks that can be seen and touched. In contrast, the intangible elements consist of the experiences, emotions, and memories created during travel, such as cultural interactions, personal adventures, and the overall enjoyment of a destination. Together, these components make tourism a unique blend of goods and experiences.


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What is nostalgic tourism is?

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