Both mass media and institutions like schools play a significant role in shaping public opinion and transmitting cultural values. They both have the power to influence beliefs, behaviors, and attitudes of individuals in society. Additionally, they can serve as platforms for disseminating information and promoting social norms.
Both help socialize people according to the values of the larger culture.
Gill Branston has written: 'Teaching media institutions' 'The media student's book' -- subject(s): Mass media
They are all considered social institutions.
James Arthur Crook has written: 'Teaching about mass media in society in the public schools' -- subject(s): Study and teaching, Mass media
mass media, religious, heritage, schools, family
(Apex Learning) They are all social institutions.
Nick Lacey has written: 'Image and representation' -- subject(s): Mass media, Imagery (Psychology), Semiotics, Mental representation 'Media Institutions and Audiences'
Annamarie Mahura has written: 'Read all about it' -- subject(s): Curricula, Language arts (Elementary), Mass media, Education, Mass media in education, Catholic schools, Study and teaching (Elementary)
It really depends on where you study it. In some schools, the first Mass Communication course is a general introduction to the subject. It looks at the history of the various mass media-- where they began, how they developed, how they have changed over the years, etc. At other schools, the first mass communication course gets into the various theories about how the media communicate with the public-- these courses address the effects the media have on us, whether the media are a positive or a negative influence (or perhaps a little of both), some important scholars who did research about the media, etc. But if you are asking about majoring in mass communication, many universities offer such a major; in most cases, it is offered to students who want to have a career in some aspect of media, whether in journalism or television or radio or movies or in areas such as public relations and marketing.
The term 'Media Studies' refers to classes about understanding and using 'mass media'. Classes for people interested in this type of work are available at many colleges, such as Penn State and the University of Virginia.
Both help socialize people according to the values of the larger culture
Mass media plays a crucial role in providing information, shaping public opinion, and facilitating communication within society. It serves as a platform for sharing news, entertainment, and diverse perspectives, which are essential for a well-informed and connected community. Additionally, mass media can influence behavior, drive social change, and hold institutions accountable through investigative reporting and public awareness campaigns.