To achieve Social change, Media should give their viewers and readers (for print media) sensible programs or articles that can promote social change. Media play a significant role in social awareness, thus it is their responsibility to inform and educate people.
Mass Media - The mass media play such a crucial role that we can say they are the gatekeepers to social movements.
Mass media plays a significant role in the socialization process by shaping individuals' attitudes, beliefs, and behaviors through the transmission of cultural norms, values, and ideologies. It acts as a powerful agent of socialization by influencing how individuals perceive the world, themselves, and others, and helps to perpetuate and reinforce societal norms and expectations. Mass media platforms such as television, film, and social media can play a key role in disseminating information, shaping identities, and fostering social cohesion.
Mass media has influenced social changes by shaping public opinion, spreading information rapidly, and enabling global connectivity. It has facilitated the sharing of diverse perspectives, contributed to cultural globalization, and empowered marginalized voices to be heard on a larger scale. Additionally, the rise of social media has changed the dynamics of communication, activism, and community building in societies around the world.
the mass media is a body that is in charge of <1>Information<2>Education<3>Entertainment>4>advertising<5>survillence<5>correlation of parts of society.
The functionalist perspective in sociology would likely contend that the role of the mass media is to provide socialization, enforce social norms, and create social stability and cohesion through public events. From this viewpoint, the mass media helps maintain social order by transmitting values and norms to society and promoting social integration and solidarity.
Dorothy Forbes has written: 'Meet the media' -- subject(s): Mass media, Social aspects, Social aspects of Mass media
Floranel Rosario-Braid has written: 'Social responsibility in communication media' -- subject(s): Mass media, Social aspects, Social aspects of Mass media
Eliezer Alfandari has written: 'Mediite i vlastta' -- subject(s): Freedom of speech, Mass media, Mass media policy, Social aspects, Social aspects of Mass media
Rosa Giannetta Trevico has written: 'L' era dei mass media' -- subject(s): History, Mass media, Social aspects, Social aspects of Mass media
David Gauntlett has written: 'TV living' -- subject(s): Attitudes, Social aspects of Television, Television, Television viewers 'Video critical' -- subject(s): Children and the environment, Mass media and children, Mass media and the environment, Research, Television and children, Video recordings for children 'Media, Gender and Identity' -- subject(s): Mass media and culture, Mass media and sex, Sex differences in mass media, Sex role in mass media 'Creative Explorations'
Henriette Christrup has written: '\\' -- subject(s): Communication, Mass media, Social aspects, Social aspects of Communication, Social aspects of Mass media
Charles Robert Wright has written: 'Mass communication' -- subject(s): Communication, Mass media, Social aspects, Social aspects of Communication, Social aspects of Mass media