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My business does a mix of frequency - but view it as an annual vehicle to reach home owners. We've done full-page, skip, half, half, skip, Quarter, skip, POSTCARD, half, skip,half,skip. It's about 8k. For 8k, i kept a constant reminder in front of 75,000 homes - about 140,000 people. 8k and another 40k in coupons, and we easily drove 180k of additional business into our store. Works for me.

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