What are the advantages and disadvantages of media and newspapers?

Answer 1

It provides us information about the happenings of our surroundings. It is not sure that the information media provides is really true. It consists of news channels.

News channels provide a constant stream of news on regional and global events.

Although they generally offer a good source of information on current affairs, they are often criticized for generating news out of non news worthy events. Filling a channel with content 24 hours each day is challenging and sometimes, editors are tempted to fill the time with stories that are not worth broadcasting or airing topics that in the past have been considered private rather than public.

Answer 2

Advantages and Disadvantages of the Major Types of Media

Type of Medium Advantages Disadvantages When to Use

Direct Mail Most personal form of advertising

By selecting names by zip code, mailing can be pinpointed to precise geographic area

Mailing lists may be used to target specific groups

Can evaluate its effectiveness by calculating response rates Difficult to find mailing list of prospects by occupation at home addresses

Cost for reaching each prospect is high

Many people don't like unsolicited offers If the right mailing list can be found, this is potentially the most effective medium - no other medium gives the prospect as much a feeling of being specially selected

Particularly valuable in competitive situations

Directories Specialized audiences

Long life Not timely

Often have competitive clutter Only appropriate for ongoing recruiting programs

internet Relatively cost-effective

Can target types of viewers

Messages can be timely

Ads can be interactive

Able to reach a global audience Should be one component of the marketing strategy

Difficult to gauge impact of Internet advertising

Range of costs can vary dramatically Appropriate for ongoing campaigns, especially as a resource for additional information. Banners, Ezines and links can help drive traffic to the site.

Magazines Can select targeted audiences

Ad size flexibility

High quality printing

Prestigious editorial environment

Long life - prospects keep magazines and reread them Wide geographic circulation - usually cannot be used to limit recruiting to specific area

Long lead time for ad placement

Costs can be high When job is specialized

When time and geographic limitations are not of utmost importance

When involved in ongoing recruiting programs

Newspapers Short deadlines

Ad size flexibility

Circulation concentrated in specific geographic areas

Reach a diverse audience

Classified sections well organized for easy access by active job seekers Easy for prospects to ignore

Considerable competitive clutter

Circulation not specialized - you pay for unwanted readers

Poor printing quality

Targeting specific audiences is limited When you want to limit recruiting to a specific area

When sufficient numbers of prospects are clustered in a specific area

When enough prospects are reading help-wanted ads to fill hiring needs

Outdoor (roadside billboards) and Transit (posters on buses & subways) Difficult to ignore. Can reach prospects as they are literally traveling to their current jobs

Precise geographic selectivity

Reaches large numbers of people many times at a low cost Only very brief message is possible

Requires long lead for preparation and must be in place for long period of time. (Usually one to three months.) When there is a steady hiring need for large numbers of people that is expected to remain constant over a long period of time

"Point-of-Purchase" (Promotional materials at recruiting location) Calls attention to employment story at time when prospects can take some type of immediate action

Creative flexibility Limited usefulness: prospects must visit a recruiting location before it can be effective Posters, banners, brochures, audio-visual presentations at special events such as job fairs, open houses, conventions, as part of an employee referral program, at placement offices or whenever prospects visit at organization's location frequently.

Radio and Television Difficult to ignore. Can reach prospects who are not actively looking for a job better than newspapers and magazines

Can be limited to specific geographic areas

Creatively flexible. Can dramatize employment story more effectively than printed ads

Little competitive recruitment clutter Only brief, uncomplicated messages are possible

Lack of permanence; prospect cannot refer back to it. (Repeated airings necessary to make an impression.)

Creation and production of commercials - particularly TV - can be time-consuming and costly

Lack of special interest selectivity; paying for waste circulation In competitive situations when not enough prospects are reading your printed ads

When there are multiple job openings and there are enough prospects in specific geographic area

When a large impact is needed quickly. A "blitz" campaign can saturate an area in two weeks or less

Useful to call attention to printed ads or web site

Answer 3

Advantages of media and newspapers include providing timely information, fostering public awareness, and serving as a platform for public debate. However, disadvantages can include sensationalism, biased reporting, and the potential spread of misinformation.

Answer 4

Advantage. It gives us full information from all over the world

Answer 5

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