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Media TenorMedia Tenor was founded in 1994 as an independent media research institute to analyze opinion-leading media around the globe. The scope of the analysis is to capture every single report in the prime-time TV-news or leading media, such as the Wall Street Journal, Der Spiegel or Al Arabia.

With this 100% approach, the users of this database are able to define awareness thresholds by testing how many reports are needed until people start to talk about certain issues such as HIV AIDS, corruption, or candidates during elections. The criteria have been developed with colleagues from Oxford, Emory, Mainz, Munich, and Stellenbosch University, and are revalued on an annual basis. The results are published on the organization's website (see Related link).

Once a year Media Tenor invites journalists, governments, NGOs, and scientists to discuss the findings at the International Agenda Setting Conference (see Related links). The free data have been available to journalists and scientists since 1994.

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14y ago

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