What is a Dual rate structure of advertising cost for a newspaper?

Answer 1

Dual rate structure:

If you want to give an advertisement in Lahore daily times, Karachi daily times, islamabad daily times then the average rate cost will be come down.

Combine rate:

If you want to give advertisement in dawn or star wigger then the rate of the advertisement will be come down as the owner of the both companies is same.

Milline rate:

Milline rate structure depend on the words used in the newspaper. E.g 1 word of rs40 or 50rs for 1 word.

Answer 2

A dual rate structure for advertising cost in a newspaper typically involves having different rates based on factors such as the size of the ad, its placement (e.g., front page vs inside pages), the day of the week (e.g., weekends vs weekdays), and the frequency of ad placements. This structure allows advertisers to choose the rate that best suits their needs and budget, while also maximizing the newspaper's revenue potential.