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Cover refers to how many people are exposed to a particular media message, while reach refers to the total number of unique individuals or households that are exposed to that message. Cover focuses on the percentage of the target audience that is exposed to the message, while reach focuses on the total number of individuals or households reached by the message. Both cover and reach are important metrics in media management for evaluating the effectiveness and efficiency of media campaigns.

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Q: What is cover and reach in media management?
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