What is non mass media?

Answer 1

Non mass media refers to communication channels that do not reach a large audience simultaneously. These can include niche publications, community radio stations, and targeted social media accounts. Non mass media allows for more targeted messaging and engagement with specific audiences, as opposed to the broad reach of traditional mass media outlets like television and newspapers.

Answer 2

Non mass media refers to communication channels that are not widely accessible to the public or do not reach a large audience. This can include interpersonal communication, niche publications, or targeted marketing efforts aimed at specific audiences. Examples of non mass media include direct mail, trade publications, and personal emails.