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It will vary obviously on what you are selling what the ad looks like and what your offer is I offer a service with a coupon an expiration date for a sense of urgency i lean towards doing black and white ink on card stock colored paper which is less than half the amount of color try to get a day where there is no other ads or only a couple in the paper In my case it goes from 5-7 calls per 1,000 but have received higher response rates in more affluent subdivisions this response rate will widely vary depending on your industry what is it you do maybe i can help

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