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Marshall McLuhan coined the phrase "The medium is the message" - and I'm sending you this message to reveal its meaning by illustrating his point with a literary example from an author whose masterpiece I'm trying to translate from the original French into my mother tongue, Dutch. In A la recherche du temps perduProust tries to "freeze" time by mesmerizing the reader (you and me) with his perpetuum mobile posing as prose. So the meaning of his gargantuan novel is incorporated in its style. In other words, the contents can be discovered in its very presentation.

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14y ago

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