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Well there were no Roman newspapers (no printing presses for another 1,500 years).

They had to use other means of getting the message out, like reading out and posting notices or decrees in the squares of cities, and erecting statues, monuments, triumphal arches etc with inscriptions on them. And then there was grafitti on walls.

A basic means of spreading messages was coinage, which everyone saw as a matter of routine eg, when Brutus fled to the east after murdering his patron Caesar, he had coinage struck with his image promoting himself as getting rid of a would-be king; later, an emperor trying to promote family life struck a coin with an effigy of the empress and her children looking cute; and so on.

Inscriptions (whether Roman, Persian, Greek etc) were partly propaganda, partly commemorative, partly communicative. They would be nearest to today's editorial.

An example is Augustus columns in which he sets out his achievements, beginning:

'Below is a copy of the acts of the Deified Augustus by which he placed the whole world under the sovereignty of the Roman people, and of the amounts which he expended upon the state and the Roman people, as engraved upon two bronze columns which have been set up in Rome'

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