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Newspaper use columns to squeeze more text onto a page, and make the long storis more appealing. For example, if you see a long bit of text with no columns, it looks dauting, and you ae unwiling to read it. If you, however, see something with columns, it breaks the text up, making you more likely to want to read it. Columns are also easier to read and print.

Another Answer

When newspapers were first printed on printing presses, the typesetters understood the proportions involved in the size of type and the space between the lines, so they set type in column widths that was easiest for the human eye to read. (Clues given at the end of the line show the eye where to begin reading the next line.)

A wide column clouds the clues, and a narrow column makes the clues easier to absorb. For the reader, this is an unconscious function.

Columns today are sized for the same reason, even though typesetting is digital in modern times.

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