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Interestingly in the UK that slogan ("Melts in the mouth not the hand") was applied to Milk Chocolate Minstrels - they were a large globule of chocolate covered in a sugary coating that had a melting point higher than 36oC (normal body temperature) and so didn't melt, whereas chocolate as a melting point a little under 36oC and so does melt, in the hand.

I presume the m and m slogan is for a similar reason.

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13y ago
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13y ago

M&M's were made for American soldiers during a war. All the other candies they took with them would melt in their pockets. M&M promised the candies would melt in their mouth!

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M&M's: melts in your mouth not in your hands.

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1954

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M&M's

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1954

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1954

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1954

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12y ago

m&m's

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Q: Who uses this slogan the milk chocolate melts in your mouth not in your hand?
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Related questions

Who used the slogan the milk chocolate melts in your mouth not in your hand?

That was used by Treets an English confection from the 1960's


What is a slogan for candies?

"Melts in your mouth, not in your hand" -M&Ms


What slogan appeared on TV first?

It melts in your mouth not in your hand. M&M


What year melts in your mouth not in your hand?

m&m's


Why do chocolates melt in a hand?

it melts in your hand because your hand has heat causing the chocolate to melt.


What was m and m slogan in 1954?

melt in your mouth not in your hand.


What happens to chocolate in your pocket?

wen we put choclate in our pocket it turns soft as the temperature is more in our pocket than in refrigerator.........


Who invented the m and m candy?

The scientists working at Mars candy company under a contract from the US Army during World War II. During the African campaign the chocolate candy bars soldiers carried in their packs kept melting so the Army contracted with Mars candy to develop a way to keep chocolate bars form melting. The original slogan was supposed to be "melts in your mouth, not in your pack". But they didn't figure it out until the war was almost over. They still liked the result so they sold it as "melts in your mouth, not in your hand".


What are the competitors Unique selling proposition for chocolate industry?

A unique selling proposition, is important in competitive markets. Some of the propositions from competitors in the chocolate industry, including M&M's with "The milk chocolate melts in your mouth, not in you hand," stick in your mind. Mast Brothers Chocolate is handcrafted and each block is made and wrapped individually.


When did melts in your mouth not in your hand first appear on TV?

1954 ~ see related link below .


A slogan for Gallium?

helps get ride of the rats 4 sure =) =( <3 helps get ride of the rats 4 sure =) =( <3


Who made m and ms?

I'm not sure of their exact date of introduction to the public but, they were developed during World War Two for the US Army. The troops chocolate was melting in their backpacks so the Army commissioned Mars candy company to come up with a solution for the problem. They came up with M and M's but by that time the war was winding down so they put them on the open market. The original slogan was supposed to be melts in your mouth...not in your pack. For the civilian offering they changed it to melts in your mouth, not in your hand.