How Panera bread established unique position in the restaurant industry?

Answer 1

Panera Bread has attained a special role within the restaurant industry via its products, facilities and marketing strategies. The food “Fast Casual' has enabled Panera Bread to capture both fast food and casual dining. Customers want to have options from the repeated menus and meals continuously.

Answer 2

Panera Bread has established a unique position in the restaurant industry by developing itself with various approaches. First of all, Panera Bread has observed the consumer always wanted good food quality and speed services. This has given the Panera Bread an opportunity to reposition itself by joining the concept of fast food and casual dining category. This category provided the consumer the alternative they wanted by capturing the advantages of the both…show more content…

It captures the key elements of industry competition which are rivalry among existing firms, threat of substitutes, threat of new entrants, bargaining power of suppliers and bargaining power of buyers. (Ireland, Bruce R. Barringer & R. Duane)

Rivalry among the existing firms

The restaurant industry is a very competitive industry. Panera Bread competes itself with a lot of competitors that can bring negative impact on the company’s revenue and market share. In order to stay profitability in the highly competitive restaurant industry, Panera Bread sees the opportunity of the consumers wanted good food served quickly in an enjoyable environment and has created a position that appeals to fast-food consumers and casual dining consumers. Besides, Panera Bread has also added a bonus which is specialty food to make itself as the leader in fast-casual category and distinguish from its rivals. Furthermore, Panera Bread has lessened the threat by creating catering services as well as providing an inviting neighborly atmosphere to its appeal.

Answer 3

restaurant chain is moving forward in a very positive direction