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E-business transformed traditional business models by enabling 24/7 accessibility, allowing companies to reach global markets without the constraints of physical storefronts. It facilitated direct interaction with customers through online platforms, enhancing personalization and improving customer service. Additionally, e-business introduced streamlined operations and reduced overhead costs through automation and digital transactions, leading to increased efficiency and competitiveness. This shift compelled traditional businesses to adapt to digital strategies to survive and thrive in an evolving marketplace.

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