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Mega-corporations in Asia which own companies in several major industries and often have tremendous influence on their governments are known as?
There is a Nipponese term which fits that description - "zaibatsu".
Which company owns capcom?
Capcom is a Japanese video game company that was established in June 1983. They have created games such as Street Fighter, Mega Man, and Dead Rising.
Does don berlusconi own a water business?
through our research we have learned that don berlusconi italian businessman and son of former president and mega rich businessman silvio berlusconi does own a wholesale water business on the island of dominica. he has barges and crews that deliver wholesale water to many other islands who do not have good water. don owns the water rights from a lake on the island that has great drinking water. this is just one of many businesses he owns.
How much will liability insurance cost for a clothing company?
Business Liability insurance is not very costly, but new clothing companies should be aware of a few factors that impact cost. In general, liability insurance with limits of $1,000,000 per occurrence, sufficient to meet the requirements of many buyers (stores, mega stores, wholesalers, boutiques, etc.) should cost $750 to $1,000 per million of gross sales. If you are a start up, with zero gross sales, expect to pay at least $600 to $850 for a start up policy no matter how much you gross. If you are a start up, interested in making and selling infantwear, childrenswear, or sleepwear of any kind, you need to be aware of the U.S. Consumer Products Safety Commissions requirements for apparel, and flammability testing requirements. And be aware that insurance carriers are very wary of this class of apparel in general and expect to pay $5000 minimum annual premium. I am an insurance agent in the Los Angeles area specializing in apparelinsurance and you can find me through google.
Punchlines and logos of different Indian companies?
Brand postioning & punchlines...Little did our Beloved "NETAJI" Subhash chandra Bose knew that when he requested his followers 'Tum Mujhe Khoon Do, Main Tumhe Azaadi Doonga", he was actually marketing a product that is'FREEDOM' with this Punchline. In the process an old women donated all the jewellery she had for the cause of freedom even when she had lost her only child in the battle of freedom, to 'Netaji' only due to the powerful oratory of the great leader. Such is the impact of words. Marketers also know the importance of powerful words and use them as 'Punchlines'for their product/brand endorsements. Although the Punchline as a marketing tool comes under Advertising which itself comes under the 'Promotion' of Marketing Mix. But there is a strong need of paying special attention to these One-liners or Punchlines or Ad slogans.POSITIONINGSubroto Sengupta in his book 'Brand Positioning' has defined the concept of positioning as:The Position of a brand is the perception it brings about in the mind of a target customer.This perception reflects the essence of brand in terms of its functional and non-functional benefits in the judgment of that customer.It is relative to the perception, held by that consumer, of competing brands, all of which can be represented as points or positions in his or her perceptual space and together, make up a product class.In short 'position' represents the whole or overall perception of that brand in that consumer's mind and it is always a relative concept.Perhaps Charles Mittelstadt has defined 'Positioning' more accurately as "Positioning refers to how you want your brand 'thought about' in connections with competitors in its product category. It needs to be specific to your brand aimed at a specific target audience."This definition clearly states the importance of 'Positioning' for the success of any brand. It is like that indispensable vitamin to the body without whose the body will collapse. So 'Positioning' can make or break a brand. Therefore, a confused 'Positioning' can simply kill the brand. A clear 'Positioning' will always be one of the success factor. This is the place where Punchline comes into act. If you have to Position your brand perfectly in the mind space of the customer, your Punchline must be so accurate and appealing that it neither erases from the mind nor can be replaced by any other competing brands Punchline.EXAMPLES SHOWING RELATIONSHIP BETWEEN POSITIONING AND PUNCHLINELet us have a look into some of the famous Punchlines both in International and Indian markets and how does they respond to their 'Positioning'.IBM ThinkPad----- " I think, therefore IBM"---- Here IBM tries to say that if you have the capacity to think then you should go for IBM ThinkPad, the Punchline exactly conveys the message.Nike ----- "Just do it" ---- There is no other better way to boost the self-confidence the way Nike has put through their famous Punchline. Thus the ad line simply communicates that using Nike can improve your performance by enhancing the self-confidence.Adidas ------ " Forever Sport"----- They wanted to say that whenever you think of sports think Adidas. The Punchline perfectly associates Adidas and Sports.7-up ----- "The Uncola"---- Perhaps the most talked about Punchline, it gave the brand a distinctive image in the mindspace of soft drink customers.American Express ---- "Don't leave home without it" ------The Punchline has made the card an essentiality of lifestyle. Thus the card directly made a safe place in the wallet of the customer for always.Heinz Baked beans ----- "Beanz Meanz Heinz"-------The catchy, peppy punchline is easy to settle into the brain. People can easily relate beans to Heinz.Philips ----- "Lets make things better" ----- Philips wanted its customer to appreciate the quality of the product, which the Punchline defines accurately.Polaroid ----- " We don't have negatives" ---- The Punchline itself was boasting about the uniqueness of the product, which the company was trying to position.Crest -------- " Look, Ma, no cavities" ----- The Punchline reflects the emotional relationship between mother and children along with the basic benefit. That's what every mother wants to hear from her child. Perfectly positioned and perfectly communicated.10) Esso ----- " Put a tiger in your tank" ---- The tiger represents 'power' and 'strength'. Esso wants to deliver these benefits to its consumer and accordingly positioned its products which were evident from the Punchline.Lets have a look at the national front1) Pepsi--- "Yeh dil maange more"-----Such was the effect of this punchline that an Indian army captain after winning a battle proudly yelled "Ye dil maange more".What drives us to buy pepsi or Coke? these punchlines.Raymond ---- "The Complete man"--- The Punchline gives the notion that man is not complete unless he wears Raymond. The possession of Raymond is kind of status symbol, the status of acquiring manhood.Coca Cola ---- " Thanda Matlab Coca Cola" ----- People in India generally refers cold drinks as 'thanda'. So Coke wanted to give an impression that whenever a customer think of 'Thanda' he should think of Coca Cola. So the Punchline makes 'Thanda' equal to Coca Cola.Birla Mutual Fund ----- "The name inspires Trust" ----- Trust is the basic platform on which mutual fund business works. An investor will invest only in that company in which he has confidence and trust. So the Punchline was directed towards Trust building.Last but not the leastWills Navy Cut ----- " Made For Each Other" --- The Punchline brings about the brand loyalty by making the customer and the brand too close to each other. It suggests that both the entities complement one another.Most of the above mentioned ad lines are award winners just for the simple fact that they conveyed their brand's positioning dead accurately.BRAND IMAGE AND PUNCHLINESBrand image can be defined as the characteristics and attributes perceived of a brand by a customer. Different consumers may have different brand images for a same brand. Brand image includes all the properties of the brand. Brand personality and brand image are more or less similar but the only difference is that brand personality is much more oriented towards the emotional aspect of the brand. Brand image helps the customer to personify a brand. Consumers always perceives brand as a human being, which has certain values, beliefs, attitudes and characteristics apart from its functional and non-functional benefits.Taking leverage of this point Marketers appoint Brand Ambassadors for their strategic or Mega brand. For example Rajdoot Motorcycles tried to position itself as a macho man and accordingly appointed film star Dharmendra to endorse the motorcycle. Again ICICI appointed Amitabh bachchan as their Brand Ambassador for the credibility image. The Punchline must also support the image of the Brand Ambassador; point is, the Punchline must synchronize with it. A famous example is Sachin Tendulkar's association with Visa card. The Punchline was 'Go get it". As Sachin is a 'go getter', never afraid of any circumstances and gives 100% performance, so the Brand image of Visa card was totally in tandem with the image of Sachin and the Punchline depicts the same thing. Thus we can safely conclude that Punchline is the Bridge between Positioning and Brand image.IMPORTANCE OF PUNCHLINES AND WHEN THEY ARE USEDIt is very difficult to find out the right Punchline. Marketers have to select right words to form that sentences which can correctly express the positioning strategy of the brand. A bad Punchline can kill a good 'ad'. For example the recent global ad of McDonalds, the ad line is " I'm lovin it" sung by N-sync guy Justin Timberlake. Critics are simply asking the relationship between Positioning and Communication.When a Marketer launches any new brand, the general idea is that initially he has to increase the awareness among the consumers by differentiating it from the offerings of the existing competitors or differentiating it from the same need fulfilling products. For that he has to convey his USP in its Positioning. The most basic job of a Punchline is to carry this USP along with it. Consumers must be able to figure out the USP from the Punchlines.Also whenever Marketers reposition a brand, Punchlines play a major role in it. It acts through the concept of Kurt Lewin's change model theory.At first the customer possess certain beliefs about the values, attributes and benefits about the brand, which may not be satisfactory. A perfect repositioning Punchline instigates the consumer to 'unfreeze' that behavior and makes him ready to change. If the Punchline strikes him as attractive due to repeated exposure it 'changes' the mindset of the customer creating new set of beliefs. Then due to consistency or when the benefits of the product match with the new expectations, which has been imbibed by the new Punchline, this new behavior 'freezes'.It really needs lots of strategies to build up an accurate and catchy Punchline to set the Positioning of the brand in the mind space of the customer. The Punchline represents the values of the company, benefits, attributes, features, quality, cost, special technology and last but not the least the ' USP'. If we really want to appreciate the value of Punchlines, then imagine an advertisement without any Punchline. It looks like a dumb. So basically the Punchline is the voice of the brand, which primarily gives out the minimum momentum, thrust or impetus to push the brand in the mind of the customer. Is Punchline the 5th 'P' of the Marketing mix?"
Who is the owner of vishal mega mart?
vishal
What is the history of vishal mega mart?
history of vishal megamart
What kind of strategies should vishal mega mart adopt increase consumer surplus during a recession?
it should provide necessity goods
What is organisation history of vishal mega mart?
it started from tiger cinema's 1st outlet of vishal's owned by Ram Agarwal & lately extended its outlets's & the grass root level of ram agarwalwas a small outlet of second's garments small shop in lalbazar
Why vishal mega mart failure with reasons?
Vishal expanded without having the proper capital. They got the orders from the suppliers but when the stores didn't work out, the entire supply chain got choked. Vishal raised Rs 110 crore from an IPO in June 2007 which wasn't enough to meet it scorching growth pattern. It had 50 stores by then and was looking to expand to 130 stores in a year. But it went for short term debt which resulted in a big blow to their entire supply chain when the stores didn't happen as intended. Vishal instead of stabilizing and consolidating themselves first in different places and then moving to newer locations, tried to be the first in every town. Vishal's distribution center led model failed as it couldn't build an IT network. Buying at warehouses was mostly not aligned to what the customers needed and resulted in dead inventory. Vishal tried to develop private labels in almost every category but had limited scale to support them. Now Vishal Mega Mart is a history.Ashish PandeySM1, 10-12IIPM, New Delhi
How can you meet Rj Gurpreet of Radio Mirchi?
Very Simple, Go Radio Mirchi office, 6th floor, above Vishal Mega mart, near BMC chwk Jalandhar, or catch him on Face Book........RJ Gurpreet
Who is the owner of mega sardines corporation?
Mega Sardines owner and president is William Lim.
What is tulip mega mart pvt ltd?
tulip mega mart is mlm & networking company Recently Very active Company Product And This is says Direct Selling Company TO Customer
What is mega retailers?
Mega retailers are companies like: Wal-Mart, Best Buy, Sam's Club, etc........
Were is the mega mart in Pokemon ruby?
lilycove city above the pokemon center
Is it safe to invest in tulip mega mart pvt ltd?
How to online join in tulipmegamart.
What is the birth name of Curt Mega?
Curt Mega's birth name is Curtis Lawrence Mega.
