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-Order sizes tend to be small but many -Caters to a wide variety of customers. Keeps a large assortment of goods

-Lot of buying in the outlet is 'impulse'- inventory management is critical

-Selling personnel and displays are important elements of the selling process

-Strengths in 'availability' and 'visibility'

-Targeted customer mix decides the marketing mix of the retailer

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Difference between store retailing and non store retailing?

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Quasi Retailing is non store retailing done without conventional store based locations.Quasi retailers sell goods Rather than services and they include : hairdressers , undertakers , travel agents , ticket agents , banks , estate agents , building societies , employment agencies , car hire agencies , driving schools, amusement arcades , betting offices and etc .


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