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A broker is an insurance agent who sells insurance from many different companies, not just one particular one. They work for themselves or an independent firm, not the insurance company. This is refered to as a broker and a brokerage firm or agency.

What you are refering to as an agency is the sales force of a specific insurance company. They are most always limited to selling just that companies products, and not any one elses. Or they are paid commisions in a way that they only want to sell for that particular company.

A broker is usually your best bet, but make sure that they are selling products from A rated companies. And if you have specific companies you are interested in ask them for quotes from them. If they cant give you a quote ask why not, 99% of life and health insurance companies allow brokers to sell their products. and about 95% of property and casualty companies allow brokers to sell their products. So if a broker says they cant give you a quote from a company be sure they have a good logical response as to why not. If not it is probably because they get a lower commission from that company.

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